Shane McGrath · Facilitator · Trainer · Coach
Better performance starts with what people actually do.
I work at the intersection of sales performance, learning and facilitation — helping teams turn what they know into what they actually do.
That work lives across two brands.
The thread connecting both
Knowing isn't the hard part. Doing is.
A seller can understand discovery and still pitch too early. A manager can understand coaching and still default to giving the answer. A trainer can know the content inside out and still talk at the room.
My work is closing that gap — between understanding something and being able to do it when it matters.
More about how I work →
Where my work lives
Two brands. One way of thinking.
Simpler Selling
Make selling easier to understand. And easier to actually do.
Sales teams rarely need another framework.
They need to get better at applying what they already know when the conversation gets difficult, the deal gets complicated or the pressure goes up.
Simpler Selling is where I work with sales teams, leaders and enablement functions to turn good sales thinking into better sales behaviour.
- Sales training
- Coaching
- AI for sellers
- Manager enablement
- Practical tools built for the realities of modern B2B sales
Facilitation Alive
Training shouldn't feel like something being done to people.
The best learning experiences aren't defined by how much the facilitator says. They're defined by what happens in the room.
People thinking. Questioning. Practising. Challenging assumptions. Learning from one another.
Facilitation Alive helps trainers, facilitators and people responsible for developing others create learning that feels more human, more participative and more likely to change behaviour.
- Facilitation skills
- Trainer development
- Session design
- Trainer of Trainer programmes
- Coaching and facilitation craft
What people say about the experience
On clarity
“Shane takes complex ideas/concepts and makes them practical and easy to apply!”
On engagement
“Good energy, but not overwhelming. Prompted questions and exercises well. Didn't talk too much and made it interactive.”
On listening
“What stood out most was his ability to truly listen and guide the group throughout the course, helping us get the most out of each concept and translate it into practical, real-world application.”
On presence
“Shane is super interactive, keeps it fun and light-hearted but touches on all the key points.”
Where do you want to go?
Start with the problem you're trying to solve.
I want to improve how my sales team sells.
Sales training, coaching, enablement and AI for modern sales teams.
Go to Simpler Selling →I want to improve how people learn.
Facilitation development, trainer training and better learning experiences.
Go to Facilitation Alive →Get in touch
If it's useful, start a conversation.
Email hello@shanemcgrath.co.uk and I'll come back to you.